Trade Show Visitors Note New Load Cell as Straightpoint Targets Aggressive U.S. Growth

Load monitoring technology specialist Straightpoint has put a series of North American trade shows and conferences at the forefront of a five-year growth strategy to expand its U.S. business by 20-30% annually.
Straightpoint Inc., a subsidiary of the U.K. company, has spent the last few months showcasing force measurement, load monitoring and suspended weighing load cells at a series of trade shows and industry networking events with visitors taking particular interest in the new version of the Radiolink Plus wireless tension load cell.
The Associated Wire Rope Fabricators (AWRF) Product Information Exhibition (PIE) earlier this month (October) concluded a run of five trade events in six weeks, which included the Slingmax Conference & Major Products Information (SCAMPI), an open house at Mazzella, the Crane & Rigging Conference Canada and the Specialized Carriers & Rigging Association (SC&RA) Crane & Rigging Workshop. Straightpoint Inc. will also have a presence at other conferences and exhibitions before the end of the year including NACB’s annual Professional Development Conference in Las Vegas next month (November).
David Ayling, director of Straightpoint, said: “We’ve moved to a new U.S. premises in Camarillo, California and welcomed three new staff. It is important that we support this growth by giving existing and potential customers a brand they can identify with, which is a slow but meaningful process involving an ongoing presence at the right trade shows and events. It is no secret that we want to expand further and have additional facilities, starting with one in the Houston area.We have the products to achieve that growth".
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Pictured below: David Ayling and John Molidor at the Trade Show