News & Case Studies
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Straightpoint (UK) Ltd First Loadcell Company to Include RFID Tagging in Products
Straightpoint (UK) Limited, world leaders in load monitoring technology, is the first loadcell company to offer radio-frequency identification (RFID) tagging incorporated within its products, sold to companies all around the world. The company has just introduced the tag to all its ‘link’ style loadcell products, allowing valuable inspection records to be wirelessly transferred from the product onto a secure database on the company’s computer. The process check stores a QUIC-CHECK ID number, product type, in service date, date of last recorded inspection and the status of the product at the last recorded inspection, making records more accurate and saving time compared to completing manual records.
Clients buying the enhanced Straightpoint loadcell products incorporating the RFID tagging can then use the Crosby handheld device and free software program to transfer the data from the product quickly, safely and accurately onto their computer system, providing the user a quick reference to inspection information on the specific product being inspected.
Director of Straightpoint (UK) Ltd, David Ayling enthused ‘the RFID tag system reduces the total inspection process time up to 65% and eliminates errors from handwritten or manual typed inspection reports. It also gives companies the ability to quickly reference all records and can be used in conjunction with other Crosby RFID tagged products companies might be using, such as 
slings or shackles, making the process more efficient and cost-effective. In addition, we’ve kept the loadcell products with the RFID tag at the same price.’
David Ayling continues ‘We’ve also been busy working on enhancing one of our top-selling products, which is now finalised – the Radiolink Plus product has been recently upgraded to have 1600 hours of battery life (previously it was 850 hours) due to new battery technology and its clever ‘sleep’ mode when not in use, so there’s no need to charge it every night. The product is proving very popular with on and offshore-related businesses. We have recently supplied several of these new models for use on dock-side cranes due to its extended battery time, remote control operation and the ability to safely hang it from the hook of a crane to accurately test the weight of containers before being loaded onto boats heading for offshore rigs.’
Crosby Europe’s sales and marketing director Richard Oldknow, adds ‘I welcome the steps taken by Straightpoint to harness the power of RFID and further strengthen Crosby’s Quic Check system as a valuable inspection tool.”
Hampshire-based Straightpoint (UK) Limited supplies crane scales as well as tension and compression loadcells to organisations in the UK and its 22 global distributors, collectively covering every global continent.
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New Distributor for Straightpoint
Straightpoint are pleased to announce they have agreed a deal with General Lifting Engineering Co Ltd China (GLE) to sell their range of products via their branches across China.
From left: Xiao Tong Yang – President GLE, David Ayling – Straightpoint, Zhang HeBing – General Manager GLE
General Lifting Engineering Co Ltd are positioned in the Chinese market to offer premium lifting products such as Crosby, Bridon and now Straightpoint.
GLE have established 67 distributors, sub-distributors and sales agents. They are already by far the largest Crosby customer and have a strategic 5 year plan is to refine the distribution channel to 39 key regional distributors who can each have up to 2 sub-distributors.
This is the 22nd overseas distributor for Straightpoint UK and the second in just a few months since ATTA in Abu Dhabi formed a distribution agreement with Straightpoint.
Both Straightpoint and GLE are LEEA members.
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Straightpoint UK - Open Day
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Straightpoint are runner up Exporter of the Year 2010
Straightpoint (UK)
Ltd
Straightpoint designs and manufactures a force measurement and weighing equipment, used the world over – even in Hollywood!
The export side of the business is still growing, driven by a weak pound, and Straightpoint (UK) has identified Spain, Italy and Russia as countries to appoint new distributors in 2009.
The year's successes include a last-minute delivery to Pinewood Studios stunt rigger Extreme Locations Rigging, which needed force measurement systems in China to test crowd-control barriers, and helping
acquire testing equipment for the firm's shoot of James Bond film Quantum of Solace.
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Straightpoint, Inc. opens new Western Hemisphere facility in Ventura, California to serve our growing market for high quality, innovative, dynamometers and crane scales.
Continuing our world-wide expansion, we are pleased to announce that Straightpoint, Inc. has opened its new facility in Ventura, California, to serve the Western Hemisphere. The new facility contains advanced testing facilities in its metrology lab, which will accommodate capacities up to 200,000 lb for calibration and testing.
Straightpoint, Inc. General Manager David Ayling says, "We have seen our sales rise in this important market and we feel confident that the new facility will help us take advantage of an expected upturn in sales over the next 5 years". Known for their excellent quality and ease of use, the Straightpoint range is well suited to the North and South American markets, being specially designed for the oil and gas industries and the shipping and heavy lift markets. "As we continue to expand our markets, we find that customers appreciate the simplicity of the range", says Richard Sharpe, President of the newly formed company. "Straightpoint UK Ltd has been a great help in setting up the new testing and calibration facilities and we look forward to increasing our influence in these important markets".
